Advertising Review Rules, Interpretive Comments, and Opinions

Advertising Review Rules

Highlights to the Advertising Rules:

Board Certification

The advertising lawyer or law firm must be competent in the advertised field of law and cannot say they are specialized or certified unless they or their entire firm have been certified by the Texas Board of Legal Specialization.

Past successes or results

Must provide information dealing with the nature of the case, further details into the type of amounts stated in the ad. A disclaimer does not cure the violation. See Rule 7.02(a)(2), Texas Disciplinary Rules of Professional Conduct (TDRPC).

Cumulative results amounts can be used in advertisement without any additional information.

Cumulative results amounts CANNOT be presented in ads without each case fulfilling the required items detailed in Rule 7.02(a)(2), TDRPC, on the same page of the advertisement as the stated result (this includes websites). See Interpretive Comment 26.

Interpretive Comments and Opinions

Interpretive comments and opinions are designed to establish objective means to review advertisements of solicitation communications. They also help determine whether advertisements and writings comply with Part VII of the Texas Disciplinary Rules of Professional Conduct.*

Download Advertising Review Committee's Interpretive Comments (PDF)

Download Opinions (PDF)

  • Criminal Solicitation Letter Opinion
    An Attorney General opinion which discusses applicability of the barratry statute as it relates to attorneys that send written solicitation to criminal defendants.

  • Ethics Opinion Number 529
    A Professional Ethics Committee opinion concerning firm names as stated in Rule 7.01 of the Texas Disciplinary Rules of Professional Conduct. The opinion discusses the prohibition of trade names.

  • Ethics Opinion Number 547
    A Professional Ethics opinion concerning arrangements between law firms and groups of medical professionals. The opinion discusses whether or not it is permissible under the Texas Disciplinary Rules of Professional Conduct* for medical professionals to fund the law firm's television advertising.

  • Ethics Opinion Number 548
    A Professional Ethics opinion discussing whether or not it is permissible under the Texas Disciplinary Rules of Professional Conduct* for a non-profit entity to display the law firm's name as a sponsor of the entity on the entity's Internet website.

  • Ethics Opinion Number 550
    A Professional Ethics Committee opinion discussing whether or not it is permissible under the Texas Disciplinary Rules of Professional Conduct to use the titles of "Dr.," "Doctor," or "Doctor of Jurisprudence," or "J.D." in a social and or professional communication.

  • Ethics Opinion Number 561
    A Professional Ethics Committee opinion discussing whether or not under the Texas Disciplinary Rules of Professional Conduct, what requirements must be met in order for a Texas lawyer to participate in a privately sponsored internet service that obtains information over the internet from potential clients about their legal problems and forwards the information to lawyers who have paid to participate in the internet service?

  • Ethics Opinion Number 573
    A Professional Ethics Committee opinion discussing under the Texas Disciplinary Rules of Professional Conduct what requirements must be met in order for a Texas lawyer to participate in a privately sponsored internet service that obtains information over the internet from potential clients about their legal problems and forwards the information to lawyers who have paid to participate in the internet service?

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