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75th Anniversary Celebration of the Lanham Trademark Act

Written by Joe Cleveland

75th Anniversary Lanham Act


The State Bar of Texas Intellectual Property Law Section celebrates the Lanham Trademark Act’s history and importance.

The State Bar of Texas Intellectual Property Law Section, or IP Section, comprises over 2,200 prosecution, transactional, and litigation attorneys practicing in various areas of IP specialty. The mission of the IP Section is to educate, connect, and serve the Texas intellectual property community as well as their clients to encourage innovation and opportunities within the state of Texas.

Over the past four years, volunteer attorneys from the IP Section, in collaboration with the U.S. Patent and Trademark Office, or USPTO, and under the leadership of Texas Regional USPTO Director and former IP Section Chair Hope Shimabuku, have conducted the Pro Bono Tour, a statewide program to provide educational workshops on how to protect the intellectual capital of small-business owners, entrepreneurs, and inventors located in underserved communities throughout Texas.

This year, the USPTO and IP Section are hosting a special two-day event to celebrate the 75th anniversary of the Lanham Trademark Act and to honor former U.S. Rep. Fritz G. Lanham, of Texas, the father of the Lanham Act. This event, which will be held virtually on June 17-18, is an opportunity to learn about Lanham, the history of the Lanham Act, and the important role that the act plays in protecting American businesses and consumers.

On June 17, the program will include a “Nuts and Bolts” bootcamp for those interested in learning more about trademark law as well as live hearings before the Trademark Trial and Appeal Board. On June 18, the morning program will feature a “State of the Office” interview with Drew Hirshfeld, who is performing the functions and duties of the director of the USPTO, and Shimabuku. Next, an all-women panel will provide a thought-provoking discussion about strategies for success in the world of intellectual property law. Moderated by Molly Buck Richard, the panel will include Lisa Blatt, who argued the Bookings.com case before the U.S. Supreme Court; Dorian Daley, of Oracle; former Commissioner for Trademarks Mary Boney Denison; Michelle Lee, of Amazon; Chief Judge Barbara M.G. Lynn, of the U.S. District Court for the Northern District of Texas; and Register of Copyrights Shira Perlmutter. Over lunch, Commissioner for Trademarks David Gooder will provide the keynote address. The program will also include special remarks from U.S. Rep. Kay Granger, of Texas; Chief Administrative Trademark Judge Gerard Rogers, of the Trademark Trial and Appeal Board; and Jennifer McDowell, of the International Trademark Association. The program will conclude with the world premiere of 75 Years of the Lanham Act, a documentary film by the National Inventors Hall of Fame. For more information and to register, go to lanham75.org.TBJ





Joe ClevelandJOE CLEVELAND
is a partner with the Fort Worth firm of Brackett & Ellis, where his practice focuses on intellectual property litigation. Cleveland is the author of Fritz Garland Lanham: Father of American Trademark Protection published by the Texas Intellectual Property Law Foundation. He serves as vice chair of the Intellectual Property Law Section and was appointed by the Texas Supreme Court to the Texas Board of Disciplinary Appeals.

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