|Required to say "Not Certified by the Texas Board of Legal
Specialization," or "Board Certified, (Field of Law), Texas Board of
Legal Specialization," for any field of law mentioned in the
The advertising lawyer or law firm must be competent in the
advertised field of law and cannot say they are specialized or
certified unless they or their entire firm have been certified by the
Texas Board of Legal Specialization.
|Insert disclaimer, "Results depend on the facts of each case,"
to deal with stating results from previous cases.
||CANNOT USE DISCLAIMER.
Must provide information dealing with the nature of the case, further
details into the type of amounts stated in the ad. A disclaimer does
not cure the violation. See Rule 7.02(a)(2), Texas Disciplinary Rules
of Professional Conduct (TDRPC).
|Cumulative results amounts can be used in advertisement
without any additional information.
||Cumulative results amounts CANNOT be presented in ads without
each case fulfilling the required items detailed in Rule 7.02(a)(2),
TDRPC, on the same page of the advertisement as the stated result (this
includes websites). See Interpretive Comment 26.
|Websites SHOULD be submitted to the Advertising Review
||All law firms websites MUST be submitted to the Advertising
Review Committee for review.
|Disclaimers could be very small in relation to the item they are
||All disclaimers MUST be presented in the SAME MANNER with EQUAL
PROMINENCE to the item being disclaimed.